Client
Krusteaz
Year
2020
Scope of Work
Art Direction | Website Design | UI Interaction
Location
Tombras Agency
Modernizing the Krusteaz website while preserving its heritage.
Challenge: Krusteaz, a cherished name in baking, needed a website makeover. Their existing platform was outdated, inaccessible, and difficult for both users and the internal team to manage. My task as Digital Director at Tombras Agency was to revamp the website, addressing these issues and aligning it with modern user expectations.
My Role:
Overcoming Challenges:
While the project initially adhered to specific branding guidelines, these guidelines shifted late in the development process. I collaborated effectively with the team to adapt the design direction while preserving the core user experience improvements.
Results:
Despite the branding redesign, the website achieved its key objectives:
Though Krusteaz changed their branding last minute and I was leaving Tombras the look and style adjusted to meet their new brand style. Though I cannot talk about those changes as I had left Tombras, I can talk about my role In the start of this project,