Client:
Everfi: Product Flow
Art Direction
Web Design
Product Design
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Everfi: Product Flow
Client
Everfi: Product Flow
Year
2021-2022
Scope of Work
Product Design
Location
Everfi
My Role: Principal Product Designer Project Overview: Upon joining Everfi, I identified a lack of standardized workflow for creating educational courses. This resulted in inconsistencies, inefficiencies, and communication gaps across product teams.
Challenge:
- Unstructured course creation process, leading to:
- Difficulty in collaboration between product designers, visual designers, animators, PMs, and PJMs.
- Inconsistent user experience across courses.
- Wasted time spent deciphering individual course structures.
Solution:
- Workflow Evaluation & Stakeholder Interviews:
- Evaluated existing course creation methods.
- Interviewed stakeholders (PJMs, PMs, designers, animators) to understand pain points.
- Standardized Structure & Design Library:
- Developed a clear, uniform structure for course product lines.
- Collaborated with the design library team to establish consistent design elements.
- Horizontal Flow & Iteration:
- Implemented a horizontal design flow across all courses, improving efficiency.
- Tested and iterated on the workflow based on stakeholder feedback.
Impact:
- Reduced Level of Effort by 30% for all product teams involved in course creation.
- Improved collaboration and communication between design, development, and project management teams.
- Established a consistent user experience across Everfi's educational courses.
