Skills
UX/UI
Interaction Design
User Testing
Prototyping
Mentoring
Hard skills:
Figma
After Effects
Principle App
Cinema 4D
Webflow
Blender
Lottie
Photoshop
Illustrator
Soft skills:
Empathy
Time Management
Creativity
Teamwork
Critical Thinking
Mentoring
Languages:
English – Advanced
LA born - Mexican American
As a Senior Principal Product Designer at Everfi, I'm responsible for ensuring product consistency, quality, and user experience across all course product lines. I collaborate with product designers to establish design systems and guidelines, promoting best practices in UI, layout, and motion design. I also work closely with product management to align design efforts with business goals and prioritize the needs and experiences of our diverse learner audience. I advocate for user-centered design principles throughout the product development process, ensuring that our designs are not only visually appealing but also intuitive, accessible, and effective in helping learners achieve their goals.
In my previous roles, I specialized in motion and interaction design. Recognizing the need for enhanced visual experiences at Everfi, I partnered with Ann Schoew, our Product Design Director, to build a dedicated animation team. This team, now comprising four talented animators, has significantly elevated the visual impact of our products and continues to add value to our users. Beyond my core role as Principal Product Designer, I've also contributed to animation and motion design projects, demonstrating my versatility and commitment to staying at the forefront of digital design trends.
Previously, I was a Senior Digital/Visual Designer specializing in web applications, mobile apps, websites, and motion graphics. I've honed my skills working on applications, marketing, and campaigns for renowned brands such as Lyft, Coca-Cola, Sony Pictures, Disney, Nickelodeon, and many others. This is something I've always been passionate about, crafting intuitive, visually appealing user experiences. Over the past few years, I've discovered a love for building robust applications and systems that streamline workflows. As well as enjoying mentoring teams to think critically and creatively, while adhering to fundamental design principles.
I thrive on the balance between strategic thinking and hands-on design. I'm committed to creating unique, brand-focused experiences that stand out in a crowded marketplace. By combining thoughtful interaction design with stunning visuals, I aim to bring any digital product to life and leave a lasting impression on our users.
Start Small, Achieve Big
Our work is inherently user-centric. Why wait until the end to involve them? Instead, let's start small by focusing on the user's perspective. What do they need? What do they want? By prioritizing their needs and empathizing with their experiences, we can create products that truly resonate. This approach not only enhances user satisfaction but also aligns with a company's broader goals and project timelines. Remember, every journey starts with a single step. So let's take that first step and prioritize the user.
Originality is Everywhere
Throughout my career, I've come to appreciate the unique contributions of designers at all levels. Whether senior or junior, each individual brings a valuable perspective and skill set to the table. By collaborating and sharing knowledge, we elevate every project and create exceptional user experiences.In all of my career I have learned that senior and juniors mean that they all design and understand and rare unique in their own right helping every project with every thought.
Streamline for Efficiency
I've learned the hard way that a solid process is essential. Without one, we end up wasting time on repetitive tasks, constantly reinventing the wheel. My goal now is to streamline our workflow and eliminate unnecessary steps, focusing on the creative and strategic aspects of our work.
THEA Award • Flynn Lives • Disney
2011
2012 Cannes Lions Silver • Human Preservation Project • 5 Gum
2012
National Gold Addy • Moonpie.com
2015
Gold Addy • No Big Deal • NHTSA
2017
Webby Honoree / Websites • lodgecastiron.com
2020
Awwwards SOTD - Personal Portfolio
2019
Pasadena City College
Visual Arts (some college) 2002-2004