OPen

Skills

UX/UI

Interaction Design

User Testing

Prototyping

Mentoring

Hard skills:

Figma

After Effects

Principle App

Cinema 4D

Webflow

Blender

Lottie

Photoshop

Illustrator

Soft skills:

Empathy

Time Management

Creativity

Teamwork

Critical Thinking

Mentoring

Languages:

English – Advanced

LA born - Mexican American

Designing for Users, Building with People

As a Senior Principal Product Designer at Everfi, I'm passionate about creating learning experiences that truly resonate with users. I focus on ensuring our courses are consistent, visually engaging, and intuitive. My design approach centers on empathizing with users, analize their needs, conceptualizing innovative solutions, and crafting polished designs. I also spearheaded the development of our animation team, adding a layer of dynamic engagement to our products. My diverse background, spanning motion graphics, graphic design, and interactive web, has shaped my ability to blend compelling visuals with user-centered design, allowing me to create engaging experiences for brands like Lyft, Sony, Google, and Disney. Ultimately, I'm driven to create delightful digital products and foster a collaborative design culture. Check out my design showcase to see what I've been up to!

My Design Showcase
Principles:

Start Small, Achieve Big

Our work is inherently user-centric. Why wait until the end to involve them? Instead, let's start small by focusing on the user's perspective. What do they need? What do they want? By prioritizing their needs and empathizing with their experiences, we can create products that truly resonate. This approach not only enhances user satisfaction but also aligns with a company's broader goals and project timelines. Remember, every journey starts with a single step. So let's take that first step and prioritize the user.

Originality is Everywhere

Throughout my career, I've come to appreciate the unique contributions of designers at all levels. Whether senior or junior, each individual brings a valuable perspective and skill set to the table. By collaborating and sharing knowledge, we elevate every project and create exceptional user experiences.In all of my career I have learned that senior and juniors mean that they all design and understand and rare unique in their own right helping every project with every thought.

Streamline
 for Efficiency

I've learned the hard way that a solid process is essential. Without one, we end up wasting time on repetitive tasks, constantly reinventing the wheel. My goal now is to streamline our workflow and eliminate unnecessary steps, focusing on the creative and strategic aspects of our work.

Awards & Recognitions

THEA Award • Flynn Lives • Disney

2011

2012 Cannes Lions Silver • Human Preservation Project • 5 Gum

2012

National Gold Addy • Moonpie.com

2015

Gold Addy • No Big Deal • NHTSA

2017

Webby Honoree / Websites • lodgecastiron.com

2020

Education:

Pasadena City College

Visual Arts (some college) 2002-2004

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