SetApart 1
Do Something
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color

 

Color

A series from my everyday project. Experiment with color, lighting, and texture to create a pleasing emotion to the viewer.

Role: Creative Direction/Designer
Program: Cinema 4D

 

 

 

 
soft0045.jpg
corona-yellow0030.jpg
yellow.jpg
yellow_close.jpg
 
 
I look at graphic design as communication, meaning that the work has to have a vibe to connect to the viewer or perceiver. I make a black and white drawing and then add color digitally, bringing in a contemporary pattern to the composition to create a vibrance.
– John Van Hamersveld
 
 
corona-distraction2.jpg
red_orange.jpg
corona-softyellow.jpg
 
 
 
Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients.
– Paul Rand
 
 
softer.jpg
bluesoft_close.jpg
bluesoft_close2.jpg
corona-purple2_000.jpg
corona-purple2_0003.jpg
corona-purple2_0004.jpg
corona-blue0082.jpg
blueskull.jpg
chair_02.jpg
corona-chair3_0024.jpg
 
 
Perhaps because of my background as a graphic designer, I'm drawn to rich and beautiful colors.
– Ridley Scott

 

 
 
corona-colorcorridor4_0001.jpg
white_02.jpg
white_03.jpg
skull_02.jpg
skull_03.jpg
skull00.jpg